Today Lorelei and I will share our story of lessons learned at the monthly meeting of the Oklahoma City chapter of the Association for Women in Communications.
Here are some of the talking points:
Everyone has something. Don't complain. Be gracious when others do. (Hair too silky to stay in a ponytail.)
- Everyone has a cure. Respond privately. Understand their true motives. (Essential oils, sugar, microwave, tea)
- Allow people to be on your team. "I hope you are able to help me. This is what I need..." (Nurses or staff at insurance companies)
- People engage when you ask a question or give a call to action. (Blood drives or send a photo)
- People in media are your friends. Help them tell the story. (Rachel Calderon)
- Everyone unites behind a common enemy. (#ApproveLorelei)
- If you put a photo out there people will use it. (Even the Huff.)
- Train people to subscribe to a central place for info. (Everyone wants to connect individually but you don't have time no matter how close they are to you.)
- Shorter posts get reposted. Photos always get more traffic.
- Brutally honest photos of you looking your worst get the most reposts.
- Never google cancer! Happy, healthy people rarely post to the internet.
- You'll run into someone who wants a photo or an autograph every time you go to the grocery store. Always take your wig.
- Don't make anyone search for anything--always provide a link. Always make that link open in a new window.
- Blondes get interest; brunettes get help.
- Never open your Cracker Jacks on a plane with Scott Brooks.
- Trying to explain Twitter to a famous person over 40 is impossible.
- Always answer your phone. (It might be CNN or Russell Westbrook.) But don't post the number. Post a form to allow for contact requests.
- Register to be a bone marrow match--you may be someone's last hope.
- Even if you've been a keynote speaker for thousands of people multiple times you'll still be required to take Speech to get your communications degree.
Posted on Tue, November 12, 2013
by Andrea Decker